December 2011 - emuse and Deutsche Telekom have further extended their successful and long-standing relationship in the German market with the introduction of advanced advertising support for the multi-award winning LIGAtotal! application in partnership with South Korean consumer goods giant Samsung.
This innovative product launch is the first commercial use of advanced advertising support for any service on Deutsche Telekom's Entertain TV platform and is understood to be a further first on any IP-based TV platform in the German market.
The Samsung advertising application linked to the LIGAtotal! application is launched by pressing the Green Button on the viewer remote control and is supported by continuity announcements during each game day which push viewers to the application. The application allows viewers to navigate a wide variety of current Samsung products with the opportunity to enter a competition to win exclusive Bundesliga-related prizes.
"We remain convinced that advertising support is essential to strengthening the business case for cutting-edge applications like LIGAtotal!", commented Patrick Rainsford, CEO of emuse, "and in particular we think the engagement of a major international brand like Samsung re-enforces this and demonstrates the value of our advanced advertising technology."
emuse were already the long-term developer of the LIGAtotal! application for Deutsche Telekom and as the acknowledged world leader in IP-based advanced TV advertising with customers including AT&T and NTT, implementing ad support for LIGAtotal! application was a natural next step in this relationship.
emuse is an award-winning, world leader in the provision of technology to allow distributors of video to monetize their content. The proprietary advertising management system, Raven, allows operators to manage complex technical and business processes to deliver highly targeted advertising around content. Raven is cloud-based, scalable, architected to be device agnostic and to manage a broad variety of ad inventory and formats. emuse works with customers across four continents including AT&T, Verizon, Deutsche Telekom, Swisscom, BT, Vodafone, Portugal Telecom, Sky New Zealand, Foxtel as well as buy-side agencies and advertisers worldwide.