Nov 2008 - emuse and Deutsche Telekom announce the latest in a series of developments to the IPTV service T-Home Entertain. Videoload Presenter "Entertain Inside" is the exciting new 24/7 application that will now offer subscribers VOD content recommendations, trailers, reviews and promos.

The service now provides customers with an improved user experience when browsing and purchasing VOD content, or finding out more information about the service. The system also affords new marketing and promotion opportunities to increase the uptake of premium VOD content.

The Videoload Presenter "Entertain Inside" was developed by emuse in the Microsoft Mediaroom environment enabling T-Home to logically group together VOD content in a number of sections. The system also facilitates full measurement whereby usage and subsequent VOD purchases can be tracked and quantified.

"Videoload Presenter "Entertain Inside" has provided us with an opportunity to further utilise our skills working in Microsoft Mediaroom" says Patrick Rainsford CEO emuse "Working on another innovative project with Deutsche Telekom enhances both their position in the market and ours" he concludes.

The service is wholly managed by Deutsche Telekoms production team. The content management is enabled through the emuse's Raven content management system now integrated into Deutsche Telekoms production environment.

The two companies working together have developed a ground-breaking application that benefits both the user and the provider.

About emuse
emuse - the leading international, interactive advertising and content solutions supplier. Currently the largest independent cross-platform, interactive advertising provider in the UK, amuse also supplies the creation and deployment of targeted integrated, world-wide campaigns across DTT, DCab, DSat, Mobile, IPTV, Broadband TV and Social Networks. www.emusetechnologies.com

For further information please contact:

Lucy O'Brien,
Fleishman Hillard
0044 207 395 7070

Kara Hanahoe,
emuse
00353 86 24 64 353