In cooperation with SevenOne Media and Goldbach Media, Swisscom Advertising are offering its advertising customers a new format with red button advertising - the only one of its kind in Switzerland - combining TV spots with more extensive content on the TV at the push of a button, and without interrupting the current TV programming. Consequently, the most important cornerstone for TV communication of tomorrow has been laid, because the perfect marriage of linear and non-linear advertising options is becoming a reality on the same screen. The offering is available immediately on Swisscom TV for all SevenOne channels reaching about one million Swiss households, which corresponds to roughly a third of all Swiss TV viewers.
emuse will work as a preferred partner of Modi Media, established by GroupM and announced at CES in Las Vegas in January 2014. Modi Media, GroupM's response to a radically evolving TV landscape, will be led by advanced TV expert Mike Bologna and is charged with achieving GroupM's goal of helping clients to make smarter decisions about how they plan and buy advertising in the complex world of TV today.
emuse as part of their continuing partnership with AT&T have worked with Hollywood studios to exclusively showcase major new movie releases.
Recent appearances on AT&T U-verse in the US include campaigns for consumer finance companies QuickenLoans and Greenlight Loans - all enabled by emuse.
The relationship between emuse and SapientNitro, one of Europe's most innovative digital advertising agencies, was recently featured in the leading German language Mittelstand Café publication.
Interactive ads for Lincoln Motors enabled by emuse on AT&T's U-Verse TV platform are engaging visitors up to 15 minutes and driving "tens of thousands" of leads, Chris Monteferrante tells Andy Plesser of BlipTV.
emuse continue to work to enable fun and informative campaigns for major content owners including HBO, Showtime and WeddingTV on AT&T's U-verse TV platform in the US. HBO worked with emuse to offer every viewer the opportunity to link from a 30 second HBO-branded spot to a unique, full-screen promotional video showcasing some of HBO's ground-breaking and exclusive TV and movie content.
emuse and AT&T have launched a further series of campaigns this month across the entire U-verse TV footprint in the United States. Powered by emuse' Raven, this latest work includes campaigns for Arkansas Tourism, Lincoln Motors and Texas Tourism. The Arkansas Tourism campaigns promotes Arkansas as a tourist destination and contains tourism videos, picture galleries and allows viewers to request a free Arkansas vacation kit!
Swisscom's long term relationship with emuse was recently featured in Werbewoche ('Advertising Week'), Switzerland's largest circulation magazine for advertising and marketing professionals, showcasing the use of innovative advanced advertising formats for Audi in the Swiss market.
In addition to the latest campaigns emuse and AT&T have also just launched the eagerly awaited Movie Sponsored Service. The application is a 'permanent' interactive channel and will be accessible at channel 789.
Continuing the evolution of their exclusive relationship, AT&T and emuse in collaboration with Fox have launched a custom initiative on AT&T's U-verse advanced IPTV platform centered on a dedicated interactive channel, sweepstakes and promotional and media support around Fox's coverage of the US college football season.
Amongst this month's campaigns, emuse and AT&T have run a simple but effective application for Atkins, the market leader in truly effectiveweight loss products and programs, allowing people who engage to request that they be added to the Atkins mailing list for updates, special offers and free sample products.
Continuing the winning relationship with Audi AG, Swisscom and emuse have launched a long term interactive experience to bring the best of Audi direct to Swisscom TV customer's homes.
Vodafone Portugal has strengthened its offering of applications with the launch of several innovative services designed by emuse.
Marking a further extension in their long-term collaboration around the Bundesliga soccer service on Entertain, emuse and Deutsche Telekom have released the latest version of the multi-award winning LIGAtotal! application.
As part of their long term partnership with emuse, Swisscom have launched the first advertising campaign for Audi on their television platform.
Chrisco have completed their second successive holiday interactive campaign with Foxtel. Having seen a highly successful campaign in 2011, Chrisco ran their 2012 campaign on the Foxtel platform and again have experienced a great boost to their key season.
Nissan have recently launched their latest interactive campaign with an enhanced execution enabling Foxtel viewers to find their nearest dealer. The personalised service helped create and drive pre-qualified leads into their showrooms during the critical Spring sales period.
Mattel Inc. have launched a Barbie application using emuse advertising technology on both AT&T's U-Verse and Verizon's FiOS television platforms.
In breaking news for all existing and future subscribers to Deutsche Telekom's Bundesliga soccer service on Entertain, the innovative application now contains a suite of statistics to satisfy any discerning football stato.
World Vision Australia have worked with Multi Channel Network (MCN) to run an interactive campaign raising awareness of Worldwide child poverty. The interactive campaign was used to convey the message that support from Foxtel viewers can help the Worldwide battle against Child Poverty and improve the prospects of millions of impoverished children around the world.
Continuing the evolution of their advanced advertising offering in partnership with emuse, AT&T U-verse has launched 'triggered' interactive advertising across their complete TV footprint.
Marking the next evolution in the long-standing collaboration between Deutsche Telekom and emuse, the latest major release of the LIGAtotal! application contains exciting new features for subscribers to this award-winning service.
December 2011 - emuse and Deutsche Telekom have further extended their successful and long-standing relationship in the German market with the introduction of advanced advertising support for the multi-award winning LIGAtotal! application in partnership with South Korean consumer goods giant Samsung.
New partnership enables significant opportunities for Mediaroom operators to drive ad-based revenue through value added TV applications
emuse were last night honoured as double award winners at the IP&TV World Forum 2011 gala awards dinner held at Madame Tussauds in London. In partnership with long-time collaborators Deutsche Telekom AG, emuse were winners in the new 'Best TV app' and prestigious 'Best On-Demand Solution or Implementation for IP, Hybrid or Connected TV Award' categories.
April 2010 - View an in depth video presentation of how raven's open-standards based advertising and content management system supports Microsoft Mediaroom.
March 2010 - The emuse play-along application developed for Foxtel has beaten off tough competition to win the award for "Best Use of Interactive" at the recent technology awards, as part of the ASTRA conference.
February 2010 - Deutsche Telekom is now offering new interactive functions for LIGA total!, the Bundesliga soccer service from Entertain. The VideoTicker, live league tables and the goal scorer list provide Entertain customers with a wealth of information about the current match day whenever they choose. The exciting new functions have been enabled by leading IPTV software developer emuse.
Jan 2010 - BT Vision has launched Vision Shopping, a new 24-hour on-demand shopping channel service hosted by celebrity presenter Gaby Roslin. Leading digital TV management company, Canis Media designed, developed and produced the channel with BT Vision. The interactive element was project managed and developed end-to-end by emuse.
05/08/09 - Portugal Telecom's IPTV platform Meo recently renewed and upgraded its innovative TV portal service - SAPO at MEO. This new version was designed and built with the combined expertise of world leading IPTV development company emuse and Sapo, the leading internet portal in Portugal, also owned by Portugal Telecom. The new version of the service appeared on TV screens in July.
May 20th 2009 - Portuguese Telecom Giant Meo and emuse launch "Meo Magazine" the new service on Meo, Portugal Telecom's television service. Meo magazine presents programme information, reviews, trailers and links to other available content on the platform. Viewers may also upgrade their subscriptions via remote control as well as having one touch ordering of VOD and Recording.
April 2009 - Fox8's popular series "Australia's Next Top Model" now has a new and rich interactive facility enabled by emuse and called "Game On". Fans can press red and play along with the show by giving their opinions on the drama as it unfolds onscreen - as well as guessing who will be eliminated at the end of each episode.
April 28, 2009 - Another FOXTEL interactive first was launched today with the Dedicated Advertiser Location (DAL) interactive advertising product.
March 2009 - ITV goes from strength to strength with their interactive TV productions enabled by emuse. Since the beginning of the year ITV have launched a host of applications across much of their flagship programming and advertising content.
LAS VEGAS - Jan. 8, 2009 - At 2009 International CES today, Microsoft Corp. unveiled Mediaroom Anytime, and also demonstrates new immersive concept applications.
Mediaroom Anytime is a groundbreaking feature set for the Microsoft Mediaroom multimedia and IPTV platform that allows viewers to truly watch TV on their own time. In addition to existing Mediaroom features, such as video on demand, DVR Anywhere and Remote Digital Video Recording, the new Mediaroom Anytime features take time-shifted TV to the next level, enabling viewers to access previously aired shows directly from the Interactive Program Guide or immediately restart currently airing shows without any preplanning or prior DVR recording.
Nov 2008 - emuse and Deutsche Telekom announce the latest in a series of developments to the IPTV service T-Home Entertain. Videoload Presenter "Entertain Inside" is the exciting new 24/7 application that will now offer subscribers VOD content recommendations, trailers, reviews and promos.
Broadcaster application shows what audiences can expect from interactive TV.
AMSTERDAM, Netherlands - Sept. 12, 2008 - Today at IBC2008, Microsoft Corp. unveiled technology that makes it easy for service providers and content owners to develop a new generation of groundbreaking interactive TV services. Microsoft is showcasing interactive applications that point the way to how people could experience TV in the future.
August 2008 - T-Home, the IPTV division of Deutsche Telekom AG, and emuse have launched the first interactive IPTV application in the world to enhance a major sporting event. Following the German Telecommunications giant's acquisition of the IPTV rights to all of the Bundesliga (German Premier League football) for their T-Home platform and the signing of a development agreement with emuse in late-2007, the companies have now launched the latest release of the Bundesliga Interaktive service.
June 2008 - To promote the upcoming release of Prince Caspian, the latest acclaimed movie from the Chronicles of Narnia, emuse and Carat have created a video-rich advertising campaign for the movie which has the distinction of being the first advertising campaign to launch on the BT Vision, BT's next-generation digital TV service, IPTV platform in the UK.
May 2008 - BT Vision and emuse have today announced a further extension to their existing relationship with a commitment to building a significant pipeline of new and cutting-edge IPTV applications over the next 12 months.
Sydney, Australia, 30th April 2008 - Following the signing of a major deal, leading international interactive advertising service provider emuse will now become the preferred technology partner for interactive advertising on Australia's FOXTEL television platform. The deal between emuse, FOXTEL and Multi Channel Network (MCn), Australia's primary subscription television sales group, will run for an initial three year period.
LAS VEGAS - Jan. 6, 2008 - Today at 2008 International CES, Microsoft Corp. announced the availability of DVR Anywhere on the Microsoft Mediaroom Internet Protocol Television (IPTV) and multimedia platform, giving digital video recording (DVR) consumers the flexibility to watch their recorded TV programs on any TV in their home, further enhancing the platform's powerful connected TV capabilities. In addition, Microsoft also announced it is working with leading programmers, including Showtime Networks Inc. and Turner Broadcasting System Inc.'s TNT and CNN networks, to showcase new connected TV applications and scenarios that are enabled by the extensible Microsoft Mediaroom platform.
BT Vision, the next-generation digital-TV service, now features a new viewer magazine called On Vision. Designed by BT Vision, and produced and hosted by emuse, it runs in the Microsoft Mediaroom Tasman TV browser for BT Vision customers to view on screen.
Nov 2007- emuse and Sky TV New Zealand work with high-profile advertisers such as Coca Cola (Coke Zero), Gillette and Mitsubishi running interactive TV campaigns with powerful results.
Nov 2007 - emuse and ITV today announce the signing of a long term, exclusive deal to provide interactivity across all of ITV's programming and new media. The two companies have been working together on a wide variety of projects including redesigning their 24x7 interactive services menu and deploying applications for key shows.
SKY Television and emuse absolutely announce the launch of the first ever Impulse Response Interactive Television advertisement in New Zealand for Mitsubishi Motors Ltd.
September 10 2007. Today, S4C announces the launch of its comprehensive bilingual Digital Text service on the Freeview platform.
S4C Digital Text on Freeview closely resembles the service currently available on SKY and has been developed in partnership with emuse.
emuse absolutely have been appointed as a preferred supplier of next-generation interactive advertising services for BT Vision, BT's digital TV service.
March 2007 - emuse absolutely and Viacom Brand Solutions Limited, (the advertising-sales house for MTV, MTV2, MTV Dance, MTV Flux, MTV Overdrive, VH1, VH1 Classic, Paramount Comedy, Nickelodeon and many others) has signed a long-term deal to create and deploy interactive advertising across the DTT, DSat, DCable, IPTV, and mobile platforms.
February 2007- DISH Network presents an industry first with the launch of DISH Cricket featuring interactive coverage of the 2007 Cricket World Cup which will be available to 13 million DISH Network satellite television subscribers.
Jan 2007 - SKY Television New Zealand and Mazda BT-50 today announced that they are launching a ground-breaking interactive advertising campaign on February 1st 2007. The campaign is the first to be enabled by emuse absolutely, the UK's leading multi-platform, interactive solutions provider as part of their agreement with SKY.
Key broadcasters now signed up with emuse absolutely for advertisers to run cross-platform interactive campaigns
Nov 2006-emuse absolutely and ids work together to offer interactive advertising across several platforms on a number of channels from the Flextech and UKTV portfolios, including LIVINGtv, and UKTV Gold.
October 2006- Douwe Egberts are the latest advertiser to launch a major interactive TV campaign in the UK with emuse absolutely across both the DTT and DSat platforms.
It has been a long time coming but the UK's interactive TV advertising market finally has a viable competitor to Sky. emuse absolutely, the interactive advertising service from emuse technologies, has now signed up all the major broadcasters and has plans to "dramatically change" the iTV landscape.
September 2006-emuse absolutely and Teletext today announce a deal that will offer interactive advertising to Teletext viewers across both digital satellite and digital terrestrial television platforms.
September 2006 emuse absolutely join with leading broadcaster C4 to give advertisers greater access to their substantial audience by extending the reach of their interactive advertising offering. The deal also includes the film4, more4, and E4 channels.
August 2006 - emuse absolutely, the UK's leading iAd service provider, and five, the TV channel with 42 million viewers every month, will work together to expand their existing interactive sponsorship relationship. The new deal will extend advertiser reach by providing interactive advertising across mobile and the DTT and DSat platforms.
July 2006 - Sky Media, the advertising sales division of BSkyB, and emuse absolutely, the UK's largest independent, cross-platform iAd operator, have signed an agreement that will offer increased reach and therefore greater ROI for interactive advertisers using the emuse absolutely service.
July 2006- SKY NZ have entered into a 2 year agreement with emuse absolutely to design, build, test and deploy interactive advertising across wholly-owned or affiliate SKY channels and third-party broadcasters.
Viewers can play along with studio contestants using red button
'The Price is Right' is back on ITV and is as popular as ever! But for the first time, digital satellite viewers can play along at home using the red button on their remote. The new interactive application allows the viewer at home to play the same variety of games as the studio contestant.
Extensive interactive coverage of the Royal Welsh Show, one of Europe's most prestigious agricultural events, is to be provided by S4C, working in partnership with emuse.
Extensive interactive coverage of the Royal Welsh Show, one of Europe's most prestigious agricultural events, is to be provided by S4C, working in partnership with emuse.
12th June 2006: ITV and emuse absolutely's first Freeview interactive advertising campaign run on behalf of T-Mobile has seen excellent results, with an unprecedented 9-10% of viewers choosing to press the red button during the advert to find out more. The interactive campaign was also seen by over a quarter of the available Freeview audience.
Interactive advertising is going to be huge - which is good for Patrick Rainsford, the man who makes punching the red key on a digital remote possible
May 25th 2006. History was made today as the Welsh National broadcaster S4C, working with emuse absolutely launched their first interactive services.
18th April 2006: ITV and emuse have signed a deal to launch an independent interactive advertising platform in a move which should enhance the growth the sector is seeing.
London, Feb 2006 - emuse developed a synchronised interactive application to extend the viewers experience of the popular quiz show, Cash Cab. The show is a new take on the traditional quiz in which unsuspecting members of the public hail a cab to find themselves in a quiz show where the cabbie pays you!
DUBLIN, Ireland - Sept, 2005 - emuse technologies announced today that Modelstream®, the world's leading multi-platform interactive application development and deployment tool, has launched on EchoStar Communications Corporation's DISH Network satellite TV service.
August 2005 - emuse technologies are delighted to announce another long-term deal with a major UK broadcaster S4C, the acclaimed Welsh National Broadcaster, and emuse have signed a three-year deal. The deal includes the supply of the full Modelstream® software suite, the creation of interactive applications from digital text, subtitles, a content management system to complex synchronised voting applications, and a full support structure. Viewers will be able to launch such services through an emuse developed Interactive Service Menu.
Amsterdam, September 2005 - emuse technologies will demonstrate the integration of their industry leading iTV authoring tool Modelstream® and NDS's leading Mediahighway Development Kit (MHDK), at IBC 2005. The consistently production proven Modelstream allows designers and other non-technical personnel to quickly and easily develop powerful, fully featured interactive TV applications.
June 2005: Channel 5 Broadcasting Limited, the UK television channel with 42 million viewers every month, and emuse technologies, the creator of Modelstream® the world's most advanced interactive software suite, have joined forces with a long-term, exclusive relationship to create and deploy all of the channel's interactive sponsorship.
The Dublin-based technology company emuse has signed an exclusive deal with ITV, the UK's largest commercial broadcaster, to provide all of its interactive content across each of its branded channels on digital terrestrial, cable and satellite platforms.
Quiz show junkies were once limited to shouting their answers at the television from the couch. Now, thanks to the advent of digital technology, wannabe contestants can play along with the TV, phoning in or texting their guesses for a chance to win as much as £30,000.
ITV, the UK's largest commercial broadcaster, has signed an exclusive agreement with a small, Dublin based technology company in a move that should see substantially more digital programmes that encourage the viewer to `press the red button` to play along with the screen action.
June, 2005 - ITV, Europe's largest commercial broadcaster and emuse technologies creator of Modelstream®, the world's most advanced interactive application development tool have entered into an exclusive long-term strategic agreement. The relationship covers the development and deployment of all synchronised applications, across all interactive TV platforms and all ITV channels to include shows such as "The Great British" series.
LOS ANGELES (May 24, 2005) - emuse technologies, the creator of Modelstream, the world's leading multiplatform interactive television (iTV) application and deployment software, and acknowledged leader in successfully building and deploying single-screened interactive advertisements (iADs), announces that the company has successfully completed the latest phase in the development of Modelstream's OCAP capabilities at the recent OCAP Interoperability Event hosted by CableLabs®.
San Francisco (NCTA - CableNet Booth #6490) April 5, 2005 - NDS, a News Corporation company and leading provider of technology solutions for digital pay-TV, today announced the immediate availability of a new OpenCable Applications Platform (OCAP) version of its widely popular MediaHighway Development Kit (MHDK) Advanced. MHDK Advanced is the first and only development tool in the market to simulate the complete interactive TV chain, enabling developers to create, edit, test and debug interactive TV Javatm applications for MediaHighway Advanced set-top boxes and digital TVs on a single PC. With this new version, MHDK Advanced can simulate for developers the behavior of a MediaHighway Advanced OCAP set-top box.
LOS ANGELES - April 4, 2005 - Casino and Gaming Television (CGTV), the first 24-hour entertainment and information channel devoted to the millions of gaming lifestyle enthusiasts, announced today that it has entered into an agreement with emuse technologies, developers of the Modelstream suite of authoring tools and a leading producer of single screen interactive television advertising content, to create interactive television (iTV) advertising production and deployment models for CGTV advertisers.
Stamford, CT - March 22, 2005 - Softel-USA, the leading interactive television (iTV) solutions provider and supplier of distribution and transmission technologies, and emuse technologies, the creator of Modelstream®, the world's leading multiplatform iTV application and deployment software, and a leader in successfully building and deploying single-screened interactive applications worldwide, announce emuse's membership in the MediaSphere Alliance Program.
LOS ANGELES (March 2, 2005) - emuse technologies, the creator of Modelstream®, the world's leading multiplatform interactive-television (iTV) application and deployment software, and a leader in successfully building and deploying single-screened interactive advertisements (iAds) worldwide, today announced it has entered into an iTV application design and production agreement with Los Angeles-based broadcast and interactive firm, Red8 Studios. Red8 and emuse plan to jointly develop several single-screen iTV applications for deployment in the United States (U.S.) as well as internationally, leveraging emuse's extensive single-screen iTV application production experience and Red8's creative talent in the U.S. and Asia.
LOS ANGELES (January 18, 2005) - emuse Inc, the United States division of Dublin-based emuse technologies, announces the appointment of Tim McHugh as sales manager, Americas, with responsibility for all regional sales activities.
LONDON (December 8, 2004) - emuse technologies, the world's leading multiplatform interactive TV application and deployment software developer, has been nominated with ITV for a BAFTA Interactive award for the creation of the interactive element of ITV's "The Great British Spelling Test". Tens of thousands of viewers played along live with the contestants and received both instant feedback on their results and the opportunity to win prizes.
LOS ANGELES (December 6, 2004) - emuse technologies, creator of Modelstream®, the world's leading multiplatform iTV application and deployment software, today announced the availability of a new Modelstream Generate version compatible with the United States' cable industry's standard middleware platform, the OpenCable Applications PlatformTM (OCAP), providing the worldwide interactive television community with a single tool that will author to all leading iTV platforms.
ITV has yet again shown its commitment to providing viewers not only with high quality programming but also with a rich interactive experience. For the first time ITV has broadcast a TV show with synchronized interactivity triggered live from the studio.
Throughout the summer months emuse has been developing both their Modelstream® Suite with the introduction of Modelstream® Broadcast, and their international relationships with a view to securing high profile and quality opportunities worldwide. Many of these relationships are now bearing fruit.
30th August - ISO9001 Surveillance Audit Success A recent ISO surveillance audit carried out by our independent, external auditors has demonstrated again that emuse processes for the design and development of Modelstream continue to be aligned with the international standard.
ITV has unveiled the initial line-up of companies it will work with exclusively to source its growing interactive TV output.
24/5/04. emuse technologies are yet again at the centre of innovative developments as its interactive authoring suite Modelstream® is selected to create the interactive ads for the Zip Television consortium of advertisers.
NCTA, NEW ORLEANS) - emuse inc, developers of Modelstream, the comprehensive suite of desktop based interactive television production tools, today announces the sale of multiple Modelstream licenses to Ball State University's Center for Media Design, the first agreement reached with an American university.
1/5/04 emuse technologies continue their international expansion by signing a partnership deal with Holotype to provide their iTV authoring suite Modelstream® to the Australian, New Zealand and select Asian markets. Holotype have many years of local expertise servicing the OpenTV & MHP platforms, creating sophisticated information, betting and gaming solutions via Austar & Optus in Australia, M@gicbox in the Philippines, and SkyTV in New Zealand. Holotype will now use the Modelstream® suite to create future applications, to support the rapid growth of the interactive advertising sector with production of iAds, and will also act as a value added reseller for the suite.
April 27th 2004 emuse technologies today announces a new partnership with Siren, the UK's leading Participation TV agency who provide ground breaking ideas and solutions for major shows such as `Big Brother`, `Pop Idol` and `I'm a Celebrity. Both companies have an independently strong position in the UK broadcasting market and therefore combining their strengths will present a comprehensive offering.
(LAS VEGAS, NV, NAB) - emuse inc, developers of Modelstream® the comprehensive suite of desktop based interactive television production tools, today announces the early US release of its highly regarded iTV authoring software Modelstream® Plan, the world's most affordable iTV design tool.
London, 16th April 2004. emuse technologies, today announced that it has launched an educational package with several UK universities.
Cannes 30th March 2004 - emuse technologies release its revolutionary iTV authoring tool Modelstream® Plan (the most recent product in their iTV authoring suite) today at MiPTV/MILIA. For the first time a ground breaking, mass-market iTV authoring tool is available at a price point designed to present a viable option for everyone from an independent designer to a major broadcaster to work with interactive applications.
Dublin, March 18th 2004 - emuse technologies, creator of Modelstream®, the world's leading multiplatform iTV application and deployment software, today announced that it has entered into an expanded joint marketing agreement with OpenTV (NASDAQ-NMS:OPTV), one of the world's leading providers of technology, content, applications and services for interactive television.
London, 12th January 2004 - emuse technologies is delighted to work again with Granada plc, the largest and most successful media company in the UK's commercial television sector. Following the huge success of the interactive content featured on the last `I'm A Celebrity, Get Me Out Of Here!` in May 2003, Granada is once again employing emuse's Modelstream® suite of tools to create the interactive content for the next series aired at the end of this month.